Transparency is at the heart of Pups JP, established in 2019 as a trusted resource for dog owners in Japan. Our content is vet-backed and scientifically reviewed to ensure accuracy, with a unique focus on Japanese dog breeds and their specific health needs. When we recommend products through our Chewy Affiliate, Petco Partner, or Royal Canin Referral programs, we disclose these relationships clearly—because your trust matters. Our goal is to provide honest, actionable guidance that aligns with both your pet’s well-being and your lifestyle.
We prioritize reader trust by adhering to FTC guidelines and ensuring all affiliate links and sponsored content are labeled. Recommendations are always grounded in veterinary expertise and tailored to Japanese breed standards, whether discussing nutrition, behavior, or wellness. If you have questions about our policies or need further clarification, please visit our Contact Us page. Together, we can make informed, confident choices for your furry family.